Practice Better vs Bloom: Which Is Better?
Client management for health and wellness professionals compared.
Tom Bradley
2026-02-27
Practice Better and Bloom are both marketed as all-in-one business platforms with client portals, but they serve fundamentally different professional audiences—and that difference shapes almost every feature decision each has made.
| Practice Better | Bloom | |
|---|---|---|
| Best for | Health & wellness practitioners | Creative service professionals |
| Starting price | $25/month (annual) | Starter plan (limited free tier) |
| Free option | Sprout plan (students/new practitioners) | 7-day free trial |
| Client portal | Yes, health-focused | Yes, project-focused |
| Mobile app | Yes (practitioner + client) | Yes |
| Telehealth | Yes, HIPAA-compliant | No |
| Clinical charting | Yes, with AI assistance | No |
| Contract signing | No | Yes |
| Client galleries | No | Yes |
| ePrescribing | Yes (add-on) | No |
Practice Better
Practice Better is purpose-built for health and wellness practitioners—dietitians, health coaches, naturopaths, chiropractors, mental health counselors, and similar professionals. With 50,000+ practitioners on the platform, it has genuine depth in clinical workflows that generalist tools can't replicate.
Core features: The platform covers scheduling (including group scheduling on higher plans), HIPAA-compliant telehealth video, secure messaging, intake forms, clinical charting with note templates, and payment processing. The client portal gives clients access to their documents, care plans, session notes, and messaging in one place, with a companion mobile app for accountability between sessions.
What distinguishes Practice Better from generic project management tools is its clinical layer: food and lifestyle journaling, client protocols (structured care plans with recommendations), group sessions, and AI-assisted charting. The AI Charting Assistant transcribes telehealth sessions and generates summaries—the first 600 minutes are free, then $0.60/hour, which works out to roughly $2–3/month for a typical caseload.
Pricing: - Sprout – Free, for students and those just starting out (limited features) - Launch/Starter – $25/month (annual) or $35/month – 1 practitioner, 10 clients, 1 GB storage - Grow/Professional – $69/month – 1 practitioner, 300 clients, 5 GB storage, Zapier integration, group scheduling - Plus – $99/month – 1 practitioner, unlimited clients, unlimited storage, SMS reminders, broadcast messaging, portal branding, evergreen programs - Scale/Team – $155/month – 2 practitioners (up to 200 at $50 each), unlimited admins, team scheduling, custom roles
Notable add-ons: ePrescribing costs $49/month plus a $99 one-time onboarding fee per prescriber. SMS text reminders are 5¢ each beyond plan allowances. The Scale plan supports up to 200 practitioners at $50/month each, making it viable for large group practices.
Limitations: Practice Better has no native contract signing or portfolio features. The 10-client cap on the $25 Starter plan is quite restrictive—practitioners with any kind of established caseload will need the $69 Professional plan at minimum. The platform is overkill (and possibly a poor fit) for non-clinical service providers.
Bloom
Bloom targets creative professionals—photographers, videographers, designers, writers, event planners, coaches, and similar service businesses. Its feature set reflects the realities of that world: beautiful client galleries, booking packages with add-ons, contract signing baked into invoices, and a portfolio website builder.
Core features: The platform handles the full client lifecycle from lead capture through project delivery. Lead management tracks opportunities, instant booking lets clients self-book with package selection and upfront payment, and the client portal centralizes project documents, invoices, contracts, and communication. The workflow task system lets practitioners create custom project pipelines to track what's next for each client.
Bloom's payment flexibility is a standout: it's one of the few platforms that integrates directly with Cash App, Venmo, Zelle, and PayPal alongside standard card processing. ACH bank transfer costs just 0.8% capped at $5 per transaction—meaningfully cheaper than the standard 2.9% card rate for larger invoices. Clients can also leave tips, which is relevant for certain service categories.
Pricing: Bloom's source material doesn't publish specific dollar amounts for each tier, but the structure is clear. The Starter plan includes limits on active projects (3), workflows (1), packages (1), and automations (1), and charges a 1.5% platform fee on digital payments. Higher plans remove these limits and the platform fee. Annual billing saves up to 30%. A 7-day free trial covers all plan levels.
Limitations: Bloom has no telehealth, no clinical charting, and no health-specific compliance features—it was never designed for regulated healthcare environments. The starter plan's restrictions (3 active projects, 1 workflow) can feel tight for a growing creative business. Pricing transparency is limited; you have to sign up or contact sales to see exact plan costs.
When to choose Practice Better
Choose Practice Better if you're a health or wellness practitioner who needs HIPAA-compliant infrastructure. The combination of telehealth, clinical charting, care protocols, journaling, and ePrescribing is genuinely hard to replicate by stitching together general-purpose tools. It's particularly well-suited for practitioners who want to scale beyond one-on-one sessions into group programs or courses. The tiered pricing makes it accessible for solo practitioners just starting out, while the Team plan supports growing multi-practitioner clinics.
When to choose Bloom
Choose Bloom if you're a creative professional or service provider outside of healthcare. Photographers, designers, event planners, and coaches will get more out of Bloom's client galleries, portfolio websites, flexible payment integrations, and contract workflows than they would from Practice Better's clinical feature set. The instant booking with package add-ons is particularly well-suited for photographers and videographers who sell service bundles. If ACH payments and Cash App/Venmo integrations matter for your clientele, Bloom is one of the few platforms that handles these natively.
Bottom line
These tools only seem comparable at the surface level. Practice Better is a clinical-grade practice management system; Bloom is a business management platform for creative professionals. The right choice is almost entirely determined by what kind of work you do. Health and wellness practitioners should go with Practice Better—its depth in clinical workflows justifies the price. Everyone else, particularly creative service providers, will find Bloom's feature set far more relevant. There's very little overlap in the actual buyer profile for these two tools.