Arrows vs Flowla: Which Is Better?
HubSpot-native onboarding tools compared.
Tom Bradley
2026-02-27
Arrows and Flowla both create personalized digital sales rooms designed to move deals forward faster, but they diverge sharply on CRM integration depth, pricing transparency, and product scope. Here's how they compare for revenue teams evaluating either platform.
Quick Comparison
| Arrows | Flowla | |
|---|---|---|
| Primary focus | Sales rooms + customer onboarding | Sales rooms + AI deal automation |
| CRM integration | Deep (HubSpot & Salesforce native) | Broad (CRM + email + Slack + more) |
| Free tier | Not publicly listed | Yes — 5 rooms free |
| Starting price | Not publicly listed | $49/seat/month (Pro) |
| AI features | Room creation, follow-up drafting | AutoPilot workflows, AI agents |
| Onboarding plans | Built-in (separate product module) | Via Mutual Action Plans |
| E-signature | Not listed | Yes (all paid plans) |
| SOC 2 | Yes | Yes (Type II) |
Arrows
Arrows is built for revenue teams running on HubSpot or Salesforce who want their sales rooms to be a natural extension of their CRM — not a separate tool to manage alongside it. The core premise is that reps should never leave their CRM to create or update a buyer-facing room.
The AI functionality centers on speed and relevance. Arrows pulls call notes and CRM data to build a personalized room, with the company claiming most rooms take 1-2 minutes to create. Its "Arrows Intelligence" layer monitors deal activity and proactively suggests updates to rooms — so reps aren't relying on memory to keep buyer resources current. It also generates follow-up emails that link directly to specific sections of the room, which cuts down on generic post-meeting email writing.
One genuinely differentiated aspect is the sales-to-onboarding handoff. Arrows operates two connected products — Sales Rooms and Onboarding Plans — that hand off the customer experience at the moment of close. When a deal is marked won, Arrows creates a tailored onboarding plan automatically. This is particularly relevant for SaaS companies where implementation friction kills expansion and retention.
Engagement tracking is detailed: Arrows shows who viewed a room, what content they looked at, and whether they invited other stakeholders — the last signal being especially useful for identifying deal multithreading.
On pricing: Arrows does not publicly list pricing tiers on their website. You'll need to contact them or request a demo for a quote. This is a meaningful friction point for teams doing initial vendor research.
Limitations: The tight HubSpot/Salesforce dependency is both a strength and a constraint. If your team runs on another CRM or no CRM, Arrows likely isn't the right fit. The product's value scales with CRM usage maturity.
Flowla
Flowla positions itself as an "Enablement 2.0" platform — deal rooms that don't just exist passively, but actively move deals forward through AI-driven automation. The company recently raised a $2.5M seed round, and their feature set reflects an ambitious bet on workflow automation as the primary differentiator.
Pricing is transparent and tiered: - Starter: $0/month — 5 rooms, unlimited seats, most core features including mutual action plans, forms, and e-signature - Pro: $49/seat/month — unlimited rooms, full analytics, content library, all CRM and tool integrations - Team: $79/seat/month (5-seat minimum, so $395/month minimum) — adds Flowla AutoPilot smart workflows, AI agents, and management dashboards - Enterprise: Custom pricing, 20-seat minimum — custom domains, SSO, white-labeling, dedicated account manager
The standout feature is Flowla AutoPilot — an "always-on" AI layer that monitors buyer signals and triggers actions automatically. Examples: a new decision maker joins a room, and a tailored introduction email appears in the rep's Gmail drafts. A deal closes in the CRM, and handoff notes are built and posted to the CS team on Slack while onboarding steps unlock in the room. This is more sophisticated workflow automation than most deal room platforms offer.
Built-in features include mutual action plans (clients can complete tasks inside the room without navigating elsewhere), e-signature, data collection forms, a content library, and granular analytics on engagement. Custom domains are available on Team and Enterprise plans — a notable omission at the Pro tier.
Flowla integrates with CRMs broadly, plus AI note-takers, email platforms, and Slack — giving it a wider integration surface than Arrows. The SOC 2 Type II compliance and GDPR certification are meaningful for enterprise buyers.
Limitations: The Team plan's 5-seat minimum creates an awkward jump from Pro ($49/seat) to $395/month minimum. AutoPilot — arguably the most compelling differentiator — is locked behind that threshold. Small teams testing AI workflows will either need to commit to the minimum or wait until they scale.
When to Choose Arrows
Arrows makes the most sense if your team lives in HubSpot or Salesforce and wants sales rooms that feel like a native extension of those tools, not a bolt-on. The automatic onboarding plan creation at deal close is genuinely valuable for teams managing complex implementations, and the depth of CRM sync (60+ data points) outpaces what most competitors offer. If your sales-to-onboarding handoff is a known problem and you're already committed to one of the two major CRMs, Arrows is purpose-built for that workflow.
When to Choose Flowla
Flowla is the better fit for teams who want to start fast (the free Starter tier lowers the barrier significantly), aren't locked into a single CRM, or want sophisticated AI workflow automation at the deal room layer. The AutoPilot feature — automatically drafting next steps and handling admin based on buyer signals — is ahead of where most deal room tools are today. Teams that need e-signature, forms, and mutual action plans in a single package without per-feature add-ons will also find Flowla's pricing model more predictable.
Bottom Line
These are two well-built tools solving the same core problem from different angles. Arrows wins on CRM depth — if your team's HubSpot or Salesforce hygiene is solid, the native integration and automatic onboarding handoff create a genuinely tighter workflow than anything Flowla offers. Flowla wins on accessibility and automation breadth — transparent pricing with a free tier, built-in e-signature and forms across all plans, and AutoPilot workflows that most deal room tools haven't matched yet.
For teams undecided, Flowla's free Starter tier makes it easy to validate fit without commitment. Arrows requires a sales conversation first, which is reasonable for a tool this deeply integrated — but makes apples-to-apples comparison harder to execute.